Archive for the Uncategorized Category

Appeal Letters

Posted in Uncategorized with tags , on March 10, 2010 by Gary

One of the most common ways cultural institutions raise money is by writing an appeal letter. This is usually done once per year by the institution’s development officer and mailed to past donors.

Appeal letters are still one of the most effective ways to raise money. Good appeal letters have five important elements:

1. A defined project. This is your reason for writing the letter. Even if your letter’s purpose is primarily to support general operating expenses, be sure to call attention to a special concern, project, or event.

2. A personal story. Personal stories that illustrate how your institution makes a difference is a great way to draw people into reading your letter.

3. The financial challenge your institution is facing. Be clear about the costs associated with your project (see #1) and how donations can make a difference.

4. A reminder of your institution’s overall mission and how your appeal fits into it. When you ask for a contribution at the end of the letter, it will be in the spirit of asking the donor to reaffirm his or her support of the institution’s underlying mission.

5. A request for a donation. Always be direct in telling people what they can do to make your project (see #1) happen. If it’s money, ask for it. If it’s for volunteer help, ask for it. Depending on your technological capabilities, you may want to refer to the donor’s most recent contribution and ask him/her to increase it by a certain amount.

Appeal letters should be straightforward, simple, and one page in length.

The Participatory Museum

Posted in Uncategorized with tags , on March 3, 2010 by Gary

Nina Simon, speaker, consultant, exhibit designer, and author of the marvelous blog Museum2.0, has published her book The Participatory Museum! I’ve not read it yet, but it looks to be a fantastic resource on initiating and sustaining conversations with museum audiences. Audience participation is and will be a critical aspect in the future of our cultural institutions and her book will undoubtedly fill a major hole in museum literature. Congratulations, Nina!

Press Release: Report on Preservation and Conservation of World Cultural Heritage

Posted in Uncategorized with tags , on March 2, 2010 by Gary

The Institute of Museum and Library Services co-sponsored a seminar last fall in Salzburg, Austria on the state of the world’s cultural heritage. Over thirty countries were represented and a report called “Connecting to the World’s Collections: Making the Case for Conservation and Preservation of Our Cultural Heritage” has just been released.

What I like about the report is the high level of collaboration between countries and institutions to preserve and promote the value of cultural heritage. I detected a much less elitist attitude and much more inclusiveness in this report that what I’ve seen in other treatises. It will be interesting to see how many of these ideas and attitudes trickle down to institutions and professionals who were not at the conference. Nevertheless, it gives me great hope!

If you don’t want to read the whole report, you can read the summary here. Full information on the seminar is available here. And here’s a nice bibliography of resources that were used and referred to during the making of the report.

Why Cultural Institutions Are Under Pressure: A Theory

Posted in Uncategorized with tags , , , on March 1, 2010 by Gary

It’s hard to tell what the future holds. At present, things look bleak. Whole library systems are being shut down, as well as long-standing museums. Douglas County Public Library Director, Jamie LaRue, wrote an excellent post on this topic a while back. One could easily argue that Americans don’t value their public institutions.

If it is indeed true that we no longer value our libraries and museums, I’ve wondered why this is. I read a book some time ago called Earth in Mind: On Education, Environment, and the Human Prospect, and much of the book’s emphasis is on one particular lacking in our educational system. Specifically, why we don’t incorporate actual experiences with nature into compulsory curricula (tramping out into the wilderness, learning how to camp responsibly, maybe getting tired, cold, and scared, drawing what you see, recording sounds, etc.).

I think the same could be said about the arts. Namely, that our educational system does not give us the means to develop the artists within us. Instead, we focus our energies on standardized testing, making sure all of us (and our kids) all live up to some prescribed standard. Who makes that standard? Why should there even be a standard? I’m not an expert in education, so please forgive (and correct, if necessary) any biases and fallacies you see in my thinking. What I can tell you is that if I was growing up in school today, I would be BORED TO DEATH.

Libraries and museums are among the last havens of the arts. These are the places you can go to let your imagination run wild. As cultural heritage professionals, we have a responsibility to grant access to the resources that allow “wildness” to, well…run wild. It is that “wildness” that makes us individuals and gives us the means to realize our capacity as human beings.

So, while our institutions are getting pummeled by apathy, lack of funding, and whatnot, what can we do? Again, we should build relationships with the individual donors who support our institutions. As cities and other organizations cut traditional funding, we’re just learning how to do our own fundraising. And if the science of fundraising holds true for cultural institutions, fully 85% of fundraising dollars will come from individual donors. Grants, foundations, and other funding organizations fall a distant second. You can get an easy start today by reading my posts here and here.

Good luck.

Fundraising 101: Attracting Donors to Your Site

Posted in Uncategorized with tags , , on February 26, 2010 by Gary

Pay close attention to your institution’s homepage. In less than 15 seconds, does it tell you:

  • Who you are?
  • What your institution is trying to accomplish?
  • Does it have a tagline that explicitly summarizes what your institution does?

The design and content on your homepage should address each question in a way that balances breadth and depth. Don’t overwhelm your reader with too much information. Install “read more” links that allow the reader to dive in deep should s/he decide to.

Keep your homepage content dynamic. Put a tickler on your calendar to change something significant on your homepage at least once per month. Consider using a modular or block design that allows certain features to be easily swapped out. So many of us are visual creatures, so build a library of reusable images that you can use to keep your homepage content fresh.

Simple, dynamic, and compelling content on your homepage will draw your donors in. Don’t forget to put a link to your giving page!

A Note on Leadership

Posted in Uncategorized with tags on February 23, 2010 by Gary

I had the pleasure of hearing keynote speaker Jim Collins at the American Alpine Club’s Annual Benefit Dinner last weekend.  Whenever I have doubts about my own abilities as a leader, performances like the ones Collins gave renew my faith in myself.

Collins, author of Good to Great, Built to Last, and How the Mighty Fall, changed my life two years ago with his idea of “getting the right people on the bus and the wrong people off the bus.” It was directly from this idea that I chose to restructure the library staff with personnel who were far more flexible, productive, and visionary than what I previously had. It has sometimes been difficult to manage, but I wouldn’t trade making that decision for anything.

In his keynote presentation last weekend, Collins talked about “humility” and how the best leaders have plenty of it. Part of what Collins meant by humility was to wait until you have the “right people on the bus” before you try to employ a vision for your organization.  It is allowing your people to take root and grow before making any significant efforts or changes. It is allowing your people to create their own visions for their jobs and finding a way to bring those ideas into a bigger picture.

Hell, your people may be more talented and visionary than you are. If that’s the case, the best thing you can do as a leader is give your people what they need to do their jobs and then get out of their way. To stifle or roadblock good efforts is a sign of insecurity and weakness.

I now have more confidence in myself than ever before. Thank you, Jim.

An Exchange Regarding a Capital Campaign

Posted in Uncategorized with tags on February 1, 2010 by Gary

I’m doing some guest blogging over at Colorado Libraries and a colleague contacted me after she read my last post.

My colleague asked me if I had any sample capital campaign RFPs. I didn’t, but this is what I suggested:

I didn’t find any actual RFP samples, but I have a short list of resources that may be of help:

Conducting a Successful Capital Campaign, by Kent E. Dove
Capital Campaigns: Strategies that Work, by Andrea Kihlstedt

Both of the above books come highly recommended from a fundraising resource I have.

In addition, there are two nonprofits here in the Denver area that I know are/were going through a capital campaign. The first is the Table Mountain Animal Center (see details about the campaign here). I know one of the board members there, but she’s not directly involved in the campaign. If I can ask her to make a contact for you, just let me know.

The Gathering Place is an organization that recently completed a capital campaign for a new 28,000 square foot facility (you can see some information about that facility at the bottom of this page. I learned about The Gathering Place’s campaign through a colleague, so I don’t know anyone there. However, Leslie Foster is the CEO/President and you can find her contact info here.

My experience with working with nonprofits is that they’re very willing to share information and collaborate (just like librarians), so I might suggest calling these two organizations and asking them if they have suggestions and/or other information.

Finally, I found a template you can use for writing a capital campaign RFP. You can find it here.

It wasn’t much, but I hope what I suggested was of some help to my colleague. I enjoy doing this kind of research for my brothers and sisters in the world of cultural resources.

Build Your Donor Base

Posted in Uncategorized with tags , on January 25, 2010 by Gary

In preparation for our upcoming annual library appeal, I happened across some interesting research. Relatively small organizations that have an established donor base will likely get the most for their fundraising buck if they leverage their existing donors to find new ones.

Rather than simply asking your donors for money, also ask your donors if they would be willing to make four phone calls to their peers on your organization’s behalf. Research shows that about one in four of those phone calls will result in a donation that’s similar in size to the one your original donor will make.

This tactic can have important ramifications to your major donor base. Major donors, besides their ability to give larger amounts of money, give the amount they do because they feel a powerful attachment to your organization’s cause. Therefore, it’s likely that most of your existing major donors will be willing to do this extra work for you.

This tactic also demonstrates the power of relationships. Your donors already have an “in” with their peers. If some of your existing donors can’t or are unwilling to make those phone calls, ask them if you can make those phone calls and mention their name.

Learn more about this simple strategy here, here, and here.

I’ll write more about this and other fundraising strategies as we enter our appeal season this spring.

A Comment About Collection Management

Posted in Uncategorized with tags , on January 6, 2010 by Gary

Allow me to say first that I love the public library. At any given time, I probably have at least twenty books checked out between the two public library systems I use.  There is just no way I could read as widely as I do without this marvelous public service. It rocks.

But I’ve witnessed a disappointing trend in these institutions. As someone who cares about the preservation of cultural heritage, my one general complaint about public libraries is that they have a terrible penchant for getting rid of anything that doesn’t see a certain level of usage.  As Don Borchert observed in his Free For All: Oddballs, Geeks, and Gangstas in the Public Library, if you want anything removed from the library’s shelves for good, simply encourage others to ignore it. If you’re successful, the item will disappear from the library’s catalog within a year or so.

My fear is that public libraries have a primary goal of being edutainment purveyors. When I walk into my library, there’s no shortage of the latest and (dubiously) greatest of what the publishing industry has to offer. But when I walk to the back of the library, the places where the old stuff resides – even materials that were published five years ago – I’ve noticed that section getting smaller and smaller. The banality I complained about in my last post is partly inspired by the current state of what I see in the public libraries I frequent.

As the director of a small special collection library, I am proud to say we don’t get rid of anything. Anything new we pick up is placed right alongside the old. And it’s the most beautiful sight in the world. It is true we don’t work on a scale of most public libraries, but having worked in public libraries before, I can say it’s possible to keep at least some copies of everything.

Sure, you won’t always need 300 copies of The Da Vinci Code, but you’d better always keep at least a few.  My own view is that public libraries can easily step up their rightful role as research libraries by making this one simple change.  Rent storage if you have to. PASCAL was a great idea.

The Denver Public Library has an interesting system of managing the lesser-used parts of its children’s collection. Older, less-popular books are stored in the basement of the Burnham Hoyt building (one of Denver’s great international-style architectural examples, incidentally) located at the Central Library. Called “the lowers”, books stored in the basement show up as such in the library’s catalog. That way the staff knows which books are stored on the main level and which are stored in the basement, making retrieval relatively easy. Having “the lowers” is one part of proper librarianship, in my own humble opinion.

Now that I’ve been in the biz for a while now, I understand perfectly the need to keep new stuff on the shelves. There’s no doubt that a continuous shiny and new look keeps people coming back. But that doesn’t mean you have to get rid of some materials entirely just because they haven’t seen any action for a while. If this taxpayer found it there once, he wants to find it there again 30 years from now.

Document your community’s interests. Don’t wipe them out.  It matters.

2010

Posted in Uncategorized with tags on December 26, 2009 by Gary
I’m fortunate enough to have all of next week off from work, and I’m going to use that time to do some goal setting. I’ve been feeling a little too complacent for a while and ennui is beginning to creep in.

I think that most of this next year will be focused on broadening my career. A few days ago, I happened across this website for a management and development of cultural heritage doctoral program. As I reviewed the program, I realized again that this is the kind of work I want to do – finding business models that are geared toward the preservation and cultivation of unique aspects of culture. Special collections libraries (such as mine), literature, architecture and landscapes, neighborhoods, museums, cultural activities and programming, visual arts of all types, and urban planning all fall under my areas of interest.

I’m interested in these areas of the human experience because they make life, well…interesting. But only if their applications are thoughtful and deliberate. Maybe it’s my own cynicism and perhaps I should only speak for myself, but so much of what is fed to us through our senses in this country has a kind of banality attached to it. We just consume all the tangible and intangible stuff that comes our way without ever giving it much thought. And that’s because it isn’t worth thinking about. As a result, I feel a strong pull to find those aspects of life that have genuine purpose - to find the elements that give life its texture and richness. That’s what having culture, real culture, means to me.

So, I’m going to begin 2010 by studying along with my peers in that Italian doctoral program. I’ll be reading a book that covers an introduction to art philosophy, another that’s an introduction to environmental aesthetics, and a book about the economics of art and culture. I want to discover what parts of our culture really matter, and to find what business opportunities surround their preservation and promotion. I’ll be sure to write about what I learn. I’m looking forward to a year well spent.